Mark Loo, PhD in Management, MBA, BA

Master Trainer and Marketing Specialist

HAVE A QUESTION FOR MARK? YOU CAN REACH MARK AT: info@insightcorporatecare.com

 

Edmonton

Biography

I have over 20 years of international sales and marketing experience in diverse industries including office automation, children education, tertiary education, multilevel marketing, advertising and training consultancy.  I have been a Business Representative for Mesiniaga/IBM, Marketing Coordinator and Sales Trainer for Amway managing 55% of national sales, copywriter at Quantum: FCB, Account Supervisor at Ogilvy and Mather and Associate Account Director at Union 45/Publicis before starting and managing my own management training consultancy, specializing in 3MC – Marketing, Motivation, Management and Communication, for 12 years until I emigrated to Canada.   I have  designed and delivered management training to over 150 clients in ASEAN nations, China, Hong Kong Mauritius. Indonesia and Thailand.

My training philosophy for client care: Value, Loyalty, Profit, Sustainability.  The Client will learn to generate Value for their customers to win their Loyalty that ultimately brings Profit, to reinvest in better products and services, thus enhancing further development and Sustainability.  My approach is Double Customization – first I want to know the decision maker’s reason for training, and next I will interview trainees (talent) to align expectations to achieve results that benefit both parties.  Post training, I will return to interview decision maker and trainees to determine the extent of progress, what factors may be hindering progress and next steps in talent development.

 

Areas of Expertise

  • Marketing and Promotion
  • Cross-cultural competency, with additional insight into Malaysia, Thailand, and Indonesia
  • Strategic planning
  • Management training and development
  • Small business development
  • Team and work relationships building
  • Business and organizational communication

 

Qualifications

Education and Professional Designation(s)

  • Doctoral of Philosophy in Management
  • Master of Business Administration
  • Bachelor of Arts

Additional Certification(s)

  • NAIT Master Instructor, Level 1
  • Management Association Trainer Certification from Train-the-Trainer Program
  • Trainer certification from Tack Training International in (1) Field Sales Management and (2) Field Selling.
  • Certificate in Advertising from Ogilvy and Mather Advertising Account Management Program

 

Affiliations

  • Panel Consultant for the Singapore Institute of Management
  • Academic Liaison, Board of Directors, Marketing Research and Intelligence Association, Alberta Chapter
  • Member, Canadian Council for Small Business and Entrepreneurship

 

Service Areas:

  • Cross-cultural Competency and Integration
  • Performance/Conflict Management and Leadership Development
  • Small Business Mind Share and Leaders’ Care

 

Professional Experience

  • Management consulting
  • Management and post-secondary education program development and delivery
  • Sales and Marketing
  • Small business management