Strategic Community Engagement
Questions for Your Consideration:
- Choosing a Charity/Cause Strategically: Do you want to establish or support a charity, event, or cause but are not sure which among the many may be a good strategic partner for your business?
- Leveraging Your Support: Do you want to leverage your charity, event, or cause support to enhance your corporate image but not sure how best to do so?
- Increasing Employee Engagement: Do you want to increase employee engagement by encouraging their participation in an attractive and worthy company-sponsored event or cause?
If you answer YES to any of the above, we can help you!
Doing well by doing good is no longer an optional gesture but rather an important part in the development, promotion, and operation of current day businesses. A 2014 study by Nielsen involving 30,000 respondents in 60 countries reported that:
- 55% of consumers are willing to pay extra for products and services from companies committed to positive social and environmental impact.
- 52% say they have made at least one purchase in the past six months from one or more socially responsible companies.
- 67% of respondents indicate that they prefer to work for socially responsible companies.
Insight’s knowledgeable community engagement associates have worked extensively at and with charitable and cause-based organizations. They can assist you in making strategic choices when it comes to choosing and working with the right community partners and initiatives, be they with foundations, charitable organizations, or social and other cause-based entities.
Let us help and support you. Read about the services we offer below and contact us today.
The concept of doing well by doing good is applicable mainly when a company’s choices of, and participation in, community partnerships and initiatives not only have a direct positive impact on the work of the community agencies or on the initiatives but also on the company’s own business and operational outcomes.
Targeted business and operational outcomes may include:
- Enhanced positive public image
- Strengthened employee engagement
- Increased customer interest and acquisition
- Improved market share and sales
- Other favourable outcomes
Mutually-beneficial outcomes are often a result of knowledgeable and strategic matching of the company with an ideal community partner and/or initiative that can naturally and directly contribute to both organizations’ intended outcomes. The ideal partner may not be the largest, most prominent, or most obvious in the community and the ideal initiative may have to be created as opposed to selected. Insight’s knowledgeable associates can assist you in searching, assessing, and making these critical choices.
Upon making a decision on the right partner and/or initiative, a plan would often be needed to clarify the scope of support, targeted outcomes, timelines, required resources, activities, and other related factors involved in activating and maintaining the partnership and/or in executing the initiative. Insight’s associates can consult with you on the different aspects of the plan as well as can assist you in the development of the plan.
If your company does not have adequate in-house expertise or personnel to execute the plan, support can also be provided by Insight’s associates in executing the plan where applicable, particularly if event or activity coordination and/or employee participation is involved.
Organizing and mobilizing one or multiple teams of employees or community volunteers to participate in a company-chosen or company-sponsored initiative can be a painstaking and time-consuming effort that requires the diligent coordination of multiple parts. Such may include:
- Volunteer recruitment and placement
- Volunteer orientation
- Volunteer position coordination and assignment
- Material/supply acquisition and management
- Activity coordination and management
- Concern resolution
- Risk and injury management coordination
- Volunteer policy and procedure development
- Regular communication and coordination with the community partner agency who may be hosting, co-participating, and/or benefiting from the initiative
Insight’s experienced associates can assist you in coordinating and managing the employee volunteers for such initiatives.